February 23, 2007
11 Guidelines for Getting Authoritative Links
This post will offer 11 guidelines for getting authoritative links. Authoritative links bring value to your web promotion strategy that far exceeds their value on the surface. There is plenty of evidence that search engines will place more value on out bound links from sites that they consider authoritative.
However, these links are much harder to get. I am talking about getting links from very high value sites, such as government sites, education sites, news sites, and other comparable sites. Note that authority does not come solely from having .gov or .edu in your domain, it comes with the nature of the sites linking to the site.
