May 18, 2007
Billable Click Fraud Is 10% to 15%, Says Fair Isaac
Fair Isaac Claims Pay-Per-Click Fraud Is 10% to 15% from InformationWeek says Fair Isaac is going to report today that it has found the click fraud rate of billed paid search and contextual advertising to be 10 to 15 percent, though the figures are based on what the Associated Press characterized as being a "handful" of web sites.
The rate is much higher than what Google has reported and closer to the 14.8 percent rate the Click Fraud Index recently found. However, the definition of "billed" could be crucial.
