March 14, 2007
Choosing a Web Friendly Name for Your Business
Groucho is not my real name. I'm breaking it in for a friend. - Groucho Marx
One of the most important and one of the most difficult decisions that a business can make is what to call themselves. A friend managed to put together a business model in few days. The same friend struggled for months to come up with a name to go with that model, and sent me emails every few days with different ideas (Hey, Bill, what do you think of this one...). He finally choose a name after much begging from me.
The challenge of finding a name to represent your goods, your services, and yourself has become harder because of search engines, and because of the global reach that a web site can provide...
