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Back at MIX09 in March, we talked about our work with Careerbuilder.com, and today we are pleased to report that at the annual Society for Human Resource Management Conference, Careerbuilder.com announced the availability of Applicant Explorer, a new application built on the Bing API that helps recruiters find qualified candidates in the fraction of the time it once took. Rather than manually sorting through applicant resumes and then searching the web for additional information to fill out a candidate profile, Applicant Explorer uses the Bing API to supplement CareerBuilder’s resume database with online results from public sites including social networking sites, blogs, corporate websites and forums.

CareerBuilder selected the Bing API because it enabled the company to help recruiters customize their search criteria and dynamically sift through large amounts of data quickly, providing a more complete picture of an applicant. The end result is great news for recruiters: hundreds of data sources at their fingertips and the ability to do thorough comparisons more quickly and easily. Click here for a video overview of Applicant Explorer or to read the press release here.

If you haven’t checked it out yet, we want to make sure you know that the Bing API is free, with unlimited queries, as long as you meet our Terms of Use.

We encourage you to use our forums and our newly introduced Bing Toolbox to access tools and resources, and don’t forget to provide your feedback to help us keep improving. We look forward to hearing from you and seeing what you’re doing with Bing!

Cheers,

Angus Norton, Senior Director, Bing

Webmaster World PubCon

The Webmaster World “pub conference” stated out as a simplistic meeting of people over some beers in a pub in London in 2001.

Since then the show has turned into something much bigger, with a huge annual search engine marketing conference and expo in Las Vegas.

This July 24, however, PubCon is back at the Cittie of York pub in London for an informal afternoon.

The next big event is in Las Vegas November 10 to 13.

Search Engine Strategies
on August 10 to 14.

The next Search Engine Strategies Conference and Expo is in San Jose in California

Europeans may want to take part in the Berlin conference on November 24 to 25.

SMX Search Marketing Expo

SMX is all over the world this year. Just look at this itinerary:

• Singapore July 2 to 3
• SMX São Paulo 2009, Brasil, August 4
• New York City - October 5-7
• Stockholm, Sweden, 12 & 13 October, 2009
• México November 11

SMX is, like PubCon and SES, a great place for networking and keeping up to date on the latest in search engine and social media marketing.

PPC Summit

The PPC Summit focuses on pay-per-click text ads and search engine advertising.

The next two venues are in Los Angeles September 23 - 24 and Chicago November 4 - 5.

photo credit SMX: Scott Clark

photo credit SES: CircumerroStock

Ready To Get New Customers?

• Google Rules Mobile Search — for Now, Report Says

  Popular search engine Google not only dominates the web game but has taken to lead the mobile search domain globally as well, a report from Web browser company Opera said recently. (PCWorld June 27 2009)

• Great Wall of Facebook: The Social Network’s Plan to Dominate the Internet — and Keep Google Out

  Facebook CEO Mark Zuckerberg envisions a more personalized, humanized Web, where our network of friends, colleagues, peers, and family is our primary source of information, just as it is offline. (Wired June 22 2009)

• More real-time search startups join the fray

  Real-time search allows users to find out what’s happening now on any topic, unlike traditional search engines, which bring up the most authoritative results over time as judged by page links. (The Industy Standard June 26 2009)

• Study Suggests People Prefer Bing’s Design To Google’s, But Still Won’t Switch

  Prior to the test, all the subjects used Google as their main search engine. Following the test, 4 out of the 12, or one third, said that overall they preferred Bing. (TechCrunch June 25 2009)

• Can Someone Please Tell Us How You Determine What’s A ‘Legal’ Search Engine From An ‘Illegal’ One?

  I’ve had a lot of trouble with courts around the globe pinning blame on search engines for what they find, using a questionable interpretation of the law for “contributory” infringement or “inducing” infringement. (techdirt June 26 2009)

• Dump Google? Bing is more user-friendly

  Bing, the search engine from Microsoft, has a better design than Google, a usability study from Catalyst Group has found. (ComputerWeekly June 26 2009)

• How to Turn Your PowerPoint Presentation into a Video for More Exposure

  You have some great video content to promote and generate additional leads! (SE Journal June 26 2009)

• Google News Now with New Author Search Feature!

  Use advanced search option on Google News. (PageTraffic June 24 2009)

• Bing Gains Major Paid Search Share in Two Weeks

  According to Efficient Frontier’s latest analysis, Bing’s share of paid clicks increased to 13% from 8% prior to its launch two weeks ago. (SE Journal June 24 2009)

• Kayak to Bing: Stop Copying Us! - Update

  Kayak, the popular multi-airline airfare search engine, thinks Microsoft Bing’s new travel search engine looks so much like its own that it’s confusing Kayak users. (Wired June 24 2009)

• Moving up in natural search

  The Google Grants blog offers a course in search engine optimization (June 24 2009)

• China Blocks Google, YouTube This Week, Could It Become Permanent

  Given China has its own internal search engines and the government has strict control, Google has acknowledged it is censoring search results in the country. (SE Watch June 27 2009)

• Michael Jackson’s Death: An Inside Look At How Google, Yahoo, & Bing Handled An Extraordinary Day In Search

  The rush of traffic was so severe that Google initially thought it was under attack. (SE Land June 27 2009)

• You Know You Work In Search When You…

  …have more logins than you do pairs of socks. Chelsea Blacker’s Top 40 (Marketing Pilgrim June 26 2009)

• 9 SEO Tips for Attractive Search Engine Friendly Web Design

  Creating a website design that is appealing, while also search engine friendly, is one of the hardest parts about SEO web design. (Marketing Pilgrim June 26 2009)

• Once Touted As A Google Killer, Cuil May Deal With Search King

  Cuil is talking to Google about a text ad deal (Yahoo Finance June 23 2009)

• Is Bing a viable competitor to Google - a 1st month review

  Since the 10.8 percent UK peak on the 3rd, traffic to Bing has declined quite considerably (SearchCowboys June 23 2009)

• Google hands Bing a pagerank 9

  The pagerank lift for Bing is remarkable. Not only is the leap from a PR2 to a PR9 pretty high, it’s also remarkable that a site which might be Googles biggest competitor in the next coming years gets such a high PR from their main rivals. (SearchCowboys

• Exclusive: Yahoo Working on Major Brand Overhaul (Pretty Please, No More Yodeling!)

  The new branding of Yahoo, said several people close to the situation, might be built around the latest relaunch of its main homepage design. (BoomTown June 24 2009)

• Google Starts Including Wikipedia on Its News Site

  The inclusion of Wikipedia articles among the thousands of publications used by Google News began as an experiment that was seen by a small percentage of users (NYT June 21 2009)

• Want Your Google News To Show Up in Google Finance?

  You need to include the full ticker name, prefixed by the name of its stock exchange. (SE Roundtable June 2009)

• Book Seer suggests books to read.

  Nice resource - simple, easy and quick to use. Great to have easy to hand at the public library enquiry desk when the question is asked. (P Bradley June 23 2009)

Ready To Get New Customers?

Bing cashback is easy as 1, 2, 3: Search, Shop and Save. Within Bing’s product search results or sponsored listings, click on any product or ad with the Bing cashback gleam, shown here, purchase the product through the merchant’s site, and get cashback. In most cases, you will have to wait 60 days to get your cashback, but after that period, you can get your cashback via PayPal, direct deposit to your bank account or via check mailed to you.

Bing cashback always has hot deals on popular products such as laptops and electronics prominently displayed on the homepage, and we’re also regularly Tweeting out great deals to our followers of @bingcashback. Come follow us to make sure you don’t miss a deal!

For those loyal shoppers keeping track of how we’ve been doing, here’s an overview of the key metrics we use to measure success of the program.

1. Number of Offers: We now have more than 17 million offers, up from 10 million at launch on Bing cashback. More selection is great news for shoppers.

2. Advertiser ROI: Merchants participating in the program are loving it. We have two specific examples to share with you. First, since joining the program, eBay has seen a 10x increase in clicks to its site, a 7x increase in sales and 4x return when compared to its previous year’s performance with us. TigerDirect noticed its sales and order volumes nearly double, and both its conversion rates and order sizes increase significantly since joining the program. Thanks to a better ROI, advertisers have been able to increase their advertising spend with Bing and we, in turn, have passed more value to our customers through rebates. If you’re an advertiser and want to join the Bing cashback program, click here for more information.

3. Percentage of shopping queries: According to data from comScore, our numbers of absolute shopping queries in the past year are up by 57 percent in the U.S. In the overall search space, shopping queries were up only 42 percent, meaning we outperformed the U.S. market on shopping query growth. From a marketshare perspective in shopping queries, we’ve also grown year-over-year from 17.6 percent marketshare in April 08 to 19.4 percent at the end of April 2009.

Beyond these numbers, we have also seen some great anecdotal feedback from our loyal cashback shoppers. Some of these stories made us laugh, and many of them just warmed our hearts like this one from Jenny from our customer service team.

“Using cashback I bought my daughters’ first Halloween costume.. Winnie the Pooh bumblebee.. which she would only wear if she was holding a toothbrush in her hand and got most annoyed when we took it away.” (Here’s a picture of her in all her Halloween glory.)

Now it’s your turn. We want to hear about your experiences with cashback and what great products you have recently purchased. Fan us on Facebook and share your favorite cashback purchases.

As we move into year two of cashback, we are committed to Bing cashback as a key part of the overall Bing experience, and we will continue to work with merchants to offer great deals to keep you shoppers coming back for more. Thank you for helping us get off to a great start.

Raju Malhotra, Director of Product Management, Bing

CHORUS has been a European Coordination Action which aims at creating the conditions of mutual information and cross fertilisation between the European projects dealing with Multimedia Content Search Engines. National and international initiatives have also been included.

The conference was accompanied and animated by a stand exhibition of 11 research projects participating in the CHORUS cluster and two external research projects (all in the domain of multi media search engines). The complete list of projects can be found at the end of this report or on the Conference Web site.

All Powerpoint presentations from the conference are available, as well as video of of the talks.

The conference was attended by more than 120 people from a wide range of professional backgrounds, covering private and public research institutes (various universities, INRIA, IFAAR, IDIAP, CERTH, Fraunhofer), industry (Nokia, Yahoo, Exalead, Thomson), public bodies (The European Commission, German Ministry of Economy) and national initiatives such as THESEUS and QUAERO.

photo credit: david.nikonvscanon

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