March 13, 2008
Google Ad Manager Targets Medium-Sized Publishers, Seeks Broader AdSense Distribution
Google's new Ad Manager (currently in a limited beta) is a free, ad serving platform directed toward small and medium-sized publishers that don't need a complex, customizable solution such as DoubleClick's DART platform (which Google just acquired). It's a product for the broad, middle market intended to bring both greater simplicity but also more control to smaller publishers. It can also be used in combination with other ad serving platforms because Google isn't asking for exclusivity.
