April 6, 2007

Google: Master Of Closing The Loop?

I gave SEO Book's Aaron Wall a big mention for his piece on trust earlier this week, but he's got another post out now that deserves as much attention: Google as the Invisible Hand of the Online Economy. In it, he covers things such as how by being everywhere, Google reinforces things for Google itself. It's not necessarily a new concept, but he freshens it up by looking at some recent moves. Check it out, and I'll share some of my own thoughts below on how Google continues to "close the loop" and establish systems that reinforce its dominance. Could that potentially set it up for an anti-trust move?

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