January 23, 2008
Google, Publicis Working Together on Digital Ads Technology
Google Inc. and Publicis Groupe announced Wednesday that they are working together on using technology to improve advertising. The two companies have already been collaborating in stealth mode for about a year, but are now hoping to extend that relationship into several areas, including a “talent exchange and training scheme.”
Google CEO Eric Schmidt and Publicis Groupe CEO Maurice Levy announced limited details of the collaboration at a meeting in Paris, France ahead of the World Economic Forum in Davos, which begins today and both men are attending. This marks the very first announcement that Google has made with one of the world’s major advertising groups, and indicates that they are attempting to ease some of the strain they have with the advertising world that is somewhat wary of their objectives. (more…)
