Google is stepping up the push into personalized search results. A new change announced today should cause many more people to take up the service. In turn, the growth of personalized search should have a dramatic impact on search marketers as the days of "same results, all around" eventually come to an end. For searchers, the change means needing to be more careful about when you sign-up to use a Google service, if you're concerned about having your search history recorded. More about both issues, in the story below.

Starting today, anyone who signs-up for any Google service using a Google Account (such as Gmail, AdSense, Google Analytics among others) will automatically be enrolled into three additional Google products:

• Search History
• Personalized Search
• Personalized Homepage

You can override the decision to have Search History enabled, but honestly, you'll need sharp eyes. I completely missed that this was added as a default choice to the new account sign-up page. In fact, I missed it twice, as I tested the system by making two different accounts.

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