May 23, 2008

Google, Yahoo & Microsoft : SEO Influence of Keywords in Domain Names

SEO Question : Are keywords in URL and domain name important? And how does it differ across various search engines?

Although a very basic question, I’ve been asked this many times by clients, friends and other SEO’s during meetups. For years, this question has also been frequently asked in many forums and blogs; whether keywords in URL and domain names are important and how each search engine treats such domain names.

The importance of keywords in the URL and URL structure is fairly important, and here is the level of importance for the top 3 search engines:

  1. Microsoft Search
  2. Yahoo Search
  3. Google

(more…)

Filed under Search Engines by Loren Baker, Editor

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