January 11, 2007
Google, YouTube & CBS Ad Deal in the Works?
Threadwatch points to a Media Post report which expects Google & CBS to be headed into a major YouTube, Television, Content and Advertising deal.
Cohen estimated that a Google deal to sell 10% of CBS Radio’s advertising inventory would generate approximately $200 million in revenues and that the upside for CBS would be two-fold: “1) attracting new (likely smaller) advertisers to its platforms a la Google’s experience with search, and 2) creating a more efficient sales model that reduces the friction/cost of selling advertising.”
