September 30, 2008

Hosting a Contest for Link Building and Buzz

Most of link building / linkbaiting techniques are used so often that they lost their effectiveness long ago. Unfortunately, hosting a contest is one such technique: that has become a common fashion to create a contest for the sake of creating a contest without much thinking behind it.

However the tactic may be still effective when done right. Your contest may be rather successful:

  • if you are popular enough to get enough attention for your contest boost;
  • if you are creative enough to earn the attention you deserve;
  • if you have carefully planned your contest.

(more…)

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