May 22, 2007
How About Landing Pages For The Social Media Visitor?
Marketers generally create landing pages for pay-per-click campaigns or other advertising campaigns. So, why not create them for social media sites? Granted, it may seem impossible because it is hard to change the layout of your blog or website just for visitors from like Digg, Netscape, and StumbleUpon. However, you can make it so that if a visitor came from a social site, they would see a different design.
Let's take Search Engine Land as an example to explore this possibility. Here are things from the current design that you might remove for any visitor coming from a social media site:
