February 5, 2008
Microsoft Adcenter Labs Introduces Digital Advertising Technologies
The Microsoft adCenter Labs is developing several new technologies that will enhance its digital advertising program. The new technologies feature latest advances and algorithms in content analysis and computer vision for handling video and images, speech recognition for contextual video ads and advanced marketing intelligence.
Tarek Najm, technical fellow at Microsoft said that the researches they conduct at the adCenter Labs will change the online advertising game.
“Solutions to today’s challenges must be capable of handling and understanding the complexity of vast amounts of data. To address that challenge, we are developing advertising algorithms that can anticipate and understand consumer behavior faster than the speed of thought, so that we can help advertisers create more efficient and relevant user experiences.”
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