March 28, 2008
Mobile Search : World of Opportunity
Search, as the work horse of the internet, has delivered much. Though search as a problem is far from solved, there are many advantages that accrue from the imperfection of search engines. Firstly, there is this new skill that one gets to hone in identifying and getting to the answers one seeks from a whole pile of content. Then there is the obvious market for search optimization since in the perfect search world, the engine makes out the relevance of the article, no matter what the layout of content.
But mobile search is a who new ball game. There are several key factors here such as the form factor, more reduced tolerance to irrelevant results and holy grail of all time 24×7 advertising. There is immense potential here for the next big giant since the solutions in this space are certainly nascent.
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