January 31, 2007
Yahoo To Build “Brand Universe” To Connect Entertainment Brands
Yahoo Planning to Add 100 Web Sites for Entertainment at the New York Times reports that Yahoo is undertaking a new microsite effort named "Brand Universe."
Brand Universe will create about 100 web sites built around entertainment brands and pull together content from various Yahoo properties. One such site for the Nintendo Wii can be seen here, which pulls in Flickr photos, links from Delicious, content from Yahoo Answers and more.
